Our Story
Eden Organics is a testament to the power of resilience, determination, and unwavering support. Founded by the inspiring Miss Ayanda Venessa Mthembu, Eden Organics began in Newcastle, South Africa, with a vision rooted in humility and a passion for natural beauty. Miss Mthembu, a hardworking and humble entrepreneur, drew strength from her mother, who was not only her greatest cheerleader but also her source of encouragement and inspiration. From these steadfast beginnings, Eden Organics blossomed into a beacon of natural care and self-love.
The journey was not without its challenges. Like many small businesses, Eden Organics started with limited resources but unlimited dreams. Miss Mthembu believed in the transformative power of nature and the beauty of embracing one’s authentic self. She poured her heart into creating natural hair, skin, and nail products that would empower others to feel confident and radiant. With her mother’s unshakable support, Miss Mthembu began crafting her products and offering services such as hair braiding, which quickly became a cornerstone of her community-focused business. Over time, Eden Organics grew, not just as a brand, but as a symbol of perseverance and the beauty of starting small.